The students will learn basic knowledge that the service guarantees not only higher sales and a satisfied customer, but also higher wages, a satisfied employee and a satisfied personal life.
The word service has become a basic element of the business philosophy and strategy of the Bata company. Being useful – that is, able to serve another person – was considered to be the highest degree of human realization in society. All business, production and interpersonal activities were to be carried out in terms of service and in accordance with the perception of service at Bata.
