19.02.2025
The Thomas Bata Foundation has relaunched two already sold-out books from the Bata Edition in a new guise. The popular titles Bataman at Heart and The Most Beautiful Profession have not only been reprinted, but also finally given the design you have long been used to.
BATAMAN AT HEART
The book presents a total of nineteen compelling stories from abroad, which have one main common feature - they would never have happened if their main characters had not connected their lives with the Bata company and become so-called Batamen.
THE MOST BEAUTIFUL PROFESSION
The book was prepared for publication in 1939 by Vilém Veselý. As part of the education of its employees, the Bata company was active in publishing world literature in the Czech language, and among such books is The Most Beautiful Profession. The book was adapted by the editorial department for the needs of Bata company according to the first edition.
