The students will learn knowledge of internal corporate communication, value creation and their development. Knowledge of ways to connect corporate facilities and the development of social, cultural and sports facilities in the city. Knowledge of motivational factors in the Bata company until 1945, the way of perception of motivation at Bata company, acquaintance with the concept of self-education within the Bata´s management system and the principles of the idea of an “industrial man.”
Over the years, the Bata company has created its own corporate culture, which was closely connected with the social, cultural and sports facilities, which the company provided to their co-workers. Within the corporate culture is not neglected influence on the formation of the company interpersonal relations and forms of communication not only within the company but also cooperation beyond. Development of the motivation system of the Bata company and its connection with career growth and life at the company. The close connection of tangible and intangible motivational factors in connection with lifelong learning and career growth has created a very specific and intertwining system of not only work, but also personal development of man.
